Privacy Policy

mainADV SRL is firmly committed to protect the privacy of Internet users as well as to foster user confidence in the Internet, online advertising and direct marketing.

We continuously evaluate innovative ways to protect online user privacy while also offering our clients the ability to own and use information regarding interactions with their customers.

The purpose of this Privacy Policy is to provide users with clear and complete notification about the user information we collect in connection with our services and corporate website.

Information We Collect Through our Services

We do not collect PII.

We do not collect the online user's personally identifiable information ("PII") through our services. PII generally refers to information such as an individual's name, mailing address, phone number or e-mail address.

Non-Personal Information Collected by our Services

We offer a wide range of services that allow advertisers and publishers to show online users the most useful and relevant ads online.

We may collect non-personally identifiable information ("Non-PII") regarding the user's behavior and usage patterns on advertisements and sites operated by our clients to better customize the type of advertisements users see on various sites.

Non-PII may include information such as the type of Internet browser used by an online user, the type of computer operating system used, the domain name of the website visited, as well as information related to websites and web pages a user is viewing when an advertisement is shown.

We collect Non-PII through the use of cookies and pixels. No personally identifiable information is collected or used in this process. A cookie is a file placed on certain pages that uniquely identifies your browser. A pixel is a line of code which is used by a website or third party ad server to track a user's activity.

The use of a pixel allows us to record information when a user has visited a particular webpage along with the additional Non-PII that the website publisher or advertiser may choose to include with the pixel.

We encourage you to always read the privacy policies of the websites you visit to understand the issues relating to your online privacy.

The use of cookies by our affiliates, service providers or tracking utility company is not covered by our Privacy Policy.

We do not have access or control over these cookies. Third parties use session ID cookies to make it easier for you to navigate through our site.

Disclosure of Information to Third Parties

We do not collect PII via our services; therefore, we do not sell, rent, or share PII collected on our customer's websites to affiliated or non-affiliated third parties.

We may disclose Non-PII collected through our services and information derived from it, to our customers. This Non-PII may be used by our customers to deliver tailored ads to users on participating websites. We shall not use this information to contact or identify any person individually. Furthermore, all of our customers have warranted that they shall use any Non-PII they receive in compliance with applicable laws and regulations, but we shall not be responsible for any breach of any such warranty by customers.

We may disclose a user's information to the competent authorities when we reasonably believe that we are obligated by law to do so, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to fraud as well as situations involving potential threats to the physical safety of any person. Furthermore, we may disclose a user’s information in order to establish, exercise, or defend our legal rights for the purposes of fraud prevention and reducing credit risk.

User Choice

We use technology (which includes cookies) in the delivery of our services.

We believe that the use of these tools enable us and our advertiser clients to provide users with a more meaningful web experience.

You may at all times adjust your computer's web browser settings to refuse all cookies, but by doing so you may not be able to use certain features on the websites you visit nor take full advantage of all the website offerings and interest-based advertising. You can remove cookies by following directions provided in your Internet browser's "help" file.

You may also simply opt out to receive interest-based advertising by clicking here.

Our opt-out cookies are programmed to expire ten years after they are initially issued. If you buy a new computer, upgrade or change Web browsers or delete this "opt-out" cookie, you will need to perform this opt-out process again. In order for the opt-out to work, your browser must be set to accept third party cookies. Opting out does not necessarily delete or replace all cookies from our domain.

Data Retention

We maintain Non-PII on users for a period of thirteen months. This data includes web sites visited, content viewed, ad interaction, IP addresses, browser type and language settings. We may maintain Non-PII in an aggregated form for all of our Services for a period longer than thirteen months. In the event that any PII is recieved for any purpose or purposes, such PII shall not be kept for longer than is necessary for that purpose or those purposes.

Information Security

We endeavour to follow generally accepted industry standards to protect against the unauthorized access, retention and disclosure of data. Any data that is stored on our servers is treated as confidential information. Please keep in mind, however, that despite reasonable efforts to protect data on our servers, no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your data at all times, we cannot guarantee its absolute security and shall not be liable for any breach of security by an outside party.

Change to this Privacy Policy

Please note that because of the changing nature of privacy laws, user needs, and our business, we may modify this Privacy Policy from time to time without the consent of users by providing advance notice on our Web site before implementing such modifications. Accordingly, since we want to help you clearly understand our Privacy Policy and any pertinent revisions, we encourage you to review our Privacy Policy periodically to become aware of any changes that may have occurred.

Your Use and Correspondence on this Site

We use cookies to understand and analyze the usage trends of our users on our corporate website. We do not collect the online user's PII through these cookies -- only non-PII. If you provide us information through our "Contact us" link in our corporate website, we will keep a record of the information you provide including your email address and any other personal information you provide solely for the purpose of responding to your inquiry or to provide you with requested marketing material.

This information will never be shared with third parties without your consent.

Linking to Other Sites

A link from our corporate website to another website does not imply our endorsement of that site. We do not control the sites to which we are linked and we assume no responsibility for their content or privacy policies.

It is strongly advised you should carefully review the privacy policies that apply to any sites you access from our site.

Spam and E-mail lists

We do not intentionally send unsolicited e-mail messages that could be construed as spam.

Questions or Comments about this Privacy Policy

If you have questions or concerns regarding this statement, you should first contact us through email. You can address your general questions and comments by e-mail to or by mail: mainADV SRL, Piazza Alessandrini, n°25, 65127 Pescara, Italy Attn: Legal Department.